Joy Belmonte Teams Up With Lobregat Daughter For Dress Shop

My friend and biz partner Looie Lobregat, daughter of Cong Celso of Zamboanga City. Looie and I decided to set up a business making RTW modern Filipiniana dresses, which we both need for our jobs. Our brand is called Linea Etnika. What Looie is wearing is the Joy dress because it is inspired by me. The embroidery on the front is Yakan fabric handwoven in the Zamboanga region. Kasisimula pa lang namin marami na kaming orders. Masaya magnegosyo, at ang pera na kinita sa marangal na paraan ay tunay na pinahahalagahan. - Vice Mayor Joy Belmonte

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