Women Behind The Brand

Ma. Josefina Belmonte – Alimurung, also known as Joy Belmonte, graduated with a Master’s Degree in Museum Studies from England’s Leicester University and a Master’s degree in Archeology at the University College London. She practiced and taught archaeology in the Philippines before she decided to run for public office in 2010. She has received numerous awards for public service such as 10 Most Outstanding Mayors of the Philippines by the Gawad Pilipino Awards, the Most Outstanding Vice Mayor at the Gawad Sulu ng Bayan Awards, Rotary Club Golden Wheel Award and the Women in Public Service Award from Gabriela. Joy is currently on her first term as Mayor of Quezon City.

Christina Looie Lobregat - Ocampo or simply Looie Lobregat graduated from the Asian Institute of Management with a Masters Degree in Business Management. She had a banking career that spanned ten years and three countries, the Philippines, Indonesia and the UK before she took a sabbatical and turned homemaker in 2011. Five years later, she became a mompreneur with Linea Etnika. Looie is also a Consultant for a global financial institution anchored on development. 

Both are happily married to supportive hubbies Ray Alimurung and Ian Ocampo. Both are blessed with one son, Gael for Joy and Gabby for Looie.

Neither were formally trained as fashion designers but both were aware of their fashion style preference and were comfortable with their fashion sense.